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Rachel Alexandra Designs
Creative Services
Rachel Alexandra Designs
"My blog is where I share my thoughts, opinions, and plenty of unsolicited advice on topics that matter to me. Whether it’s about marketing, design, or personal experiences. It’s a space to explore ideas, reflect, and offer insights from my own journey. From branding tips to photography projects, I share what inspires me and hope it resonates with anyone looking for a fresh, honest take on life and work."
Rachel Alexandra
Your Brand Voice Isn’t Broken—It’s Just Buried
Let’s get one thing straight: Your logo isn’t the reason your brand isn’t hitting. Yep, I said it. And I design brands for a living. But...
Rachel Smith
17 hours ago3 min read
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5 Social Media Ins and Outs You Need to Know for 2025
Alright, social media users, let’s talk about what’s hot and what’s not in 2025. The game is changing, and if you’re still chasing trends...
Rachel Smith
Dec 30, 20242 min read
22 views
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5 Brands Redefining What It Means to Deliver an Experience
Discover how 5 innovative brands—Sephora, Ritz-Carlton, IKEA, Apple, and bb Blanc—are redefining customer experience. Learn why creating mem
Rachel Smith
Dec 5, 20243 min read
5 views
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Alex Cooper: From Heartbreak to $125 Million – How She’s Redefining Media
Five years ago, Alex Cooper was just like many in their 20's—broke, heartbroken, and figuring out her next move. She started a podcast...
Rachel Smith
Nov 23, 20243 min read
10 views
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How Misguided Social Media Advice Can Derail Your Brand
Social media management might be one of the most misunderstood jobs in today’s workforce. Unlike other roles that happen behind the...
Rachel Smith
Nov 21, 20243 min read
4 views
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Why Pinterest Should Be an Essential Part of Your Social Strategy
As marketer, designer and creative, staying up-to-date with the latest trends and platforms is key to maintaining a competitive edge in...
Rachel Smith
Nov 18, 20243 min read
8 views
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Taking Action: How I’m Offering My Creative Services to Help Amplify Important Causes
The past few months have been a time of deep reflection for me. As I watched events unfold—many of which have deeply impacted women and...
Rachel Smith
Nov 7, 20244 min read
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Is Overconsumption Killing Our Creativity?
In an age where overconsumption dominates the marketplace, creativity is paying the price. Major corporations chase trends en masse,...
Rachel Smith
Nov 4, 20243 min read
18 views
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A Journey Through Film Photography and Finding Creative Community in Tofino
My journey into photography started in Tofino, a place that feels like a hidden gem where the ocean meets the edge of the world. It’s the...
Rachel Smith
Oct 28, 20243 min read
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Social Media Marketing Trends: How Gen Z is Shaping the Future of Brands
In the fast-paced world of social media, one demographic is leading the charge in changing the landscape: Gen Z. Born between the late...
Rachel Smith
Oct 14, 20244 min read
6 views
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Building Your Personal Brand: The Essential Path to Self-Expression in a Saturated Market
In today’s fast-paced digital landscape, where competition is fierce and attention spans are short, establishing a personal brand has...
Rachel Smith
Oct 3, 20243 min read
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Back to the Canvas - My journey back to the creative world.
It's been a while since I've picked up a canvas. For those of you who knew me in younger years, you’ve probably seen some of my sketches...
Rachel Smith
Sep 20, 20243 min read
18 views
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Redesigning My Website with Wix AI Tools: A Creative's Journey
As a creative professional, the idea of using AI tools to help design a website is both exciting and intimidating. When I decided to...
Rachel Smith
Sep 14, 20243 min read
7 views
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The Power of Storytelling: Lessons from Monday Girl - Alexandra Posadzki
Storytelling is at the core of every brand I help create. It’s not just about selling a product or designing a logo—it's about weaving...
Rachel Smith
Sep 10, 20244 min read
29 views
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Is the Girlboss dead? WHY?
The Rise and Fall of the Girlboss and Systemic Challenges for Women in Leadership I grew up in the age of the Girlboss — a time when...
Rachel Smith
Sep 8, 20245 min read
22 views
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Crafting an Effective Social Media Strategy: Key Components for Success
In the dynamic world of social media, a strategic approach is essential for making a meaningful impact. Whether you're aiming to boost...
Rachel Smith
Aug 21, 20243 min read
10 views
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The Future of Business: Building Authentic Communities
Community building is often misunderstood as just another marketing or sales strategy, but it is, in fact, a crucial business strategy...
Rachel Smith
Aug 8, 20242 min read
2 views
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Unlocking the Potential of Pinterest for Brands and Businesses
In recent years, Pinterest has emerged as a powerhouse platform, offering immense opportunities for brands and businesses to reach and...
Rachel Smith
Jun 10, 20244 min read
6 views
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AI Won't Replace You But Someone Using it Might. The impacts of AI and more.
The Effects of AI in the Workplace: Embracing Change and Lifelong Learning As a young professional navigating the dynamic fields of...
Rachel Smith
Jun 4, 20243 min read
37 views
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A Letter to Photography: Film, Friends and Footage
Photography is an ever-evolving art form, a journey of self-expression and discovery. Each photographer brings a unique perspective and...
Rachel Smith
May 20, 20244 min read
44 views
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