Rachel Alexandra Designs
Rachel Alexandra Designs
About
Building brands people remember.
I'm Rachel Alexandra, an art director, designer and photographer based in Canada.
I help brands find clarity in a noisy world through thoughtful design, content, and creative strategy.
After years working across marketing, branding, social media, and photography, I've learned that the strongest brands aren't built by following trends. They're built by knowing who they are and showing up consistently.
Whether I'm developing a brand identity, planning a campaign, or shooting on film, my goal is always the same: create work that feels human, intentional, and memorable.
Latest Posts
because branding matters
Great branding is more than colors, fonts, or a clever tagline. It’s how people know you before you even introduce yourself. It builds trust, sparks connection, and turns a quick scroll into lasting loyalty. In a world where people scroll fast and forget faster, good branding makes them stop and stay.
Services
Services that go beyond templates and trends.
Real creative support built around your brand.
Brand Storytelling
Your brand is more than a logo. It’s how people remember you. I help you shape the words, visuals, and personality that make your story clear and impossible to forget.
Design & Identity
Good design should feel like you. Clean, timeless, intentional. I create visuals that carry your story forward without the fluff.
Social & Storytelling
Social isn’t about posting. It’s about building trust. I create content that feels human, campaigns that spark conversation, and copy people actually want to read.
Branding & Storytelling
Every brand has a story — but not every brand knows how to tell it. I help you uncover the words, visuals, and personality that make your audience feel something. This isn’t about flashy taglines or overused templates; it’s about building trust and creating a narrative that sticks.
What this can look like:
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Brand identity & visual systems (logos, typography, color palettes)
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Messaging & voice development
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Brand refreshes & audits
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Editorial-style brand guidelines
Social & Campaigns
Social media is where your brand meets real people. I help you show up consistently with content that connects, campaigns that inspire, and strategies that don’t just chase trends but actually build community.
What this can look like:
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Social media management & content calendars
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Campaign ideation & execution
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Copywriting for digital & social
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Influencer & community-driven strategies
Design & Identity
Your design should work harder than “just looking good.” It should feel like you. Clean, editorial, timeless, and flexible enough to grow with your brand. I create design systems that balance creativity and clarity so your audience knows exactly who you are.
What this can look like:
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Logo design & brand marks
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Packaging & print collateral
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Web & digital design (layouts, pitch decks, presentations)
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Graphic design consultations
Photography & Creative Direction
Photography is more than images — it’s emotion, mood, and memory. My style blends lifestyle authenticity with editorial polish, using both film and digital to capture what feels most real. I also provide creative direction to make sure your content tells a cohesive story across every platform.
What this can look like:
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Brand & lifestyle photography (film + digital)
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Content creation for campaigns
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Art direction & shoot planning
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UGC-style content with authenticity
Partners + Clients
