Why Pinterest Should Be an Essential Part of Your Social Strategy

As marketer, designer and creative, staying up-to-date with the latest trends and platforms is key to maintaining a competitive edge in the ever-evolving digital landscape. While many businesses are fixated on popular platforms like Instagram, Facebook, and TikTok, one powerhouse in the background has been quietly gaining momentum — Pinterest.

With over 400 million monthly active users, Pinterest has become a dominant force in the world of social media, yet it often gets overlooked when businesses build their social strategies. But why is Pinterest outperforming other platforms, and why should you be paying attention? Let’s dive in.

Pins + Moods

Pinterest's Growing Influence

Pinterest is more than just a visual search engine or a place for DIY inspiration — it's a dynamic platform that’s becoming an essential tool for businesses looking to scale their B2C presence. Over 400 million monthly active users are not just scrolling aimlessly; they are actively seeking inspiration, planning purchases, and discovering new brands.

What sets Pinterest apart is its highly engaged audience. While platforms like Instagram focus on connection and Facebook is rooted in social interaction, Pinterest is built around discovery. Users come to Pinterest with a clear intent to search for ideas and products. In fact, 85% of weekly Pinner’s have purchased a product based on what they saw from brands on Pinterest. This is a platform that doesn’t just foster brand awareness — it drives conversion.

Pinterest's Strong Market Performance

Here are some metrics to consider:

• 400+ million monthly active users: Pinterest’s reach is growing steadily, providing businesses with access to a massive audience actively engaging with content.

• 85% of weekly Pinner’s have purchased based on what they saw: This highlights Pinterest’s ability to drive purchasing decisions, making it an essential platform for brands to showcase their products and services.

• 90% of Pinner’s use the platform to plan purchases: This is the crucial factor that sets Pinterest apart. Users are not just passively browsing but are actively researching and planning their next buys, making it an ideal platform for brands aiming to influence decisions before they even happen.

• 58% of Pinterest users make over $75k/year: The platform’s user base is not only large but also affluent, making it an attractive space for brands targeting higher-income consumers.

• Pins are 3x more likely to result in a sale compared to other social media posts: This makes Pinterest a prime driver for sales, with a significantly higher chance of conversion compared to other platforms.

  
  

Why Pinterest Should Be Part of Your Social Strategy

Given these compelling metrics, it’s clear that Pinterest is more than just a platform for “idea generation.” It has evolved into a powerful tool for businesses to drive traffic, boost sales, and reach their target audiences at critical stages of their buyer journey. So, why are so many brands still neglecting Pinterest in their social strategy?

It could be due to a misconception that Pinterest is only useful for industries like fashion, home decor, or beauty. In reality, Pinterest offers value to nearly every industry, including food, travel, education, and even B2B businesses. Whether you're promoting a product, service, or brand, Pinterest's visual appeal and search-driven functionality can work to your advantage.

Learning Pinterest: My Journey

Recognizing the potential of Pinterest, I recently enrolled in the Pinterest Academy to better understand how to harness its power for my clients and business. The Pinterest Academy is essentially Pinterest’s own “university,” offering free courses that provide in-depth knowledge about their platform and how to succeed on it.

As my first course, I completed the "Pinterest Advertising Essentials Badge," which gave me valuable insights into the platform’s advertising tools and strategies. The course reinforced the importance of creating visually compelling content, optimizing for search, and understanding how to leverage Pinterest’s unique algorithm for maximum reach.

As a digital marketer, I believe that brands looking to scale their B2C efforts should seriously consider adding Pinterest to their social strategy. With its high-intent audience and ability to drive conversions, Pinterest is positioning itself as a vital player in the social media marketing game.

Pinterest Advertising Essentials Badge

The Bottom Line

Pinterest's increasing influence, combined with its ability to convert users into customers, makes it a platform that businesses can no longer afford to ignore. If you’re looking for a space to boost brand awareness, drive traffic, and make sales, it’s time to start integrating Pinterest into your social media strategy.

With over 400 million active users and growing, Pinterest is here to stay — and those who embrace it will be ahead of the curve in this competitive digital landscape. Love Always xx, Rachel Alexandra Interested in joining the Pinterest Academy? Check out below. https://www.pinterestacademy.com/student/catalog