5 Brands Redefining What It Means to Deliver an Experience

Let’s face it—people are over the traditional sales pitch. The days of choosing the cheapest option just because it saves a few bucks are fading fast, especially with younger generations leading the charge. We’ve seen what “cheap” really costs: damage to the planet, wasted money on subpar quality, and zero connection to the brands we support.

Instead, today’s consumers are looking for more than just a product or service. We want brands that feel different—brands that offer an experience. Price isn’t the sole deciding factor anymore. The brands winning our attention are the ones creating elevated moments, prioritizing value, and making us feel something along the way.

Here are five brands killing it with customer experience—and how they’re making it happen.

1. Beauty Industry: Sephora

Sephora isn’t just a beauty retailer—it’s a playground for self-expression.

Why It Works: Sephora combines technology, education, and hands-on exploration to make beauty approachable and fun. Want to test a bold new lipstick? Grab a tester. Need advice? Chat with a beauty expert.
Game-Changer: Their virtual try-on tools let you experiment with makeup looks without leaving your couch, while the Beauty Insider loyalty program rewards you for your obsession.

Sephora makes every shopper feel empowered, whether you’re a makeup novice or a beauty pro.

2. Hospitality Industry: Ritz-Carlton

Staying at the Ritz-Carlton is less like booking a room and more like stepping into your own luxury fairytale.

Why It Works: Their secret sauce is personalization. Ritz-Carlton staff go above and beyond to create “wow moments,” from surprise birthday treats to tailored room setups.
Game-Changer: They record guest preferences, so on your next visit, it’s as if they already know you. Love extra pillows? They’re waiting. Favorite snack? It’s in the minibar.

The Ritz doesn’t just give you a stay; it gives you a story to tell.

3. Retail Industry: IKEA

IKEA has mastered the art of turning a trip to the store into a day of inspiration.

Why It Works: Their showrooms spark ideas for your dream home, showing you how to mix and match pieces in ways you’d never think of. Plus, the iconic Swedish meatballs make the trip worth it on their own.
Game-Changer: Beyond just selling furniture, IKEA invests in sustainability, from eco-friendly designs to recycling initiatives. They make it easy to feel good about your purchases.

With IKEA, it’s not just about buying furniture—it’s about imagining the possibilities.

4. Technology Industry: Apple

Apple’s secret isn’t just sleek tech—it’s how they make their customers feel like part of a revolution.

Why It Works: Their minimalist stores encourage hands-on exploration, making it less about “selling” and more about experiencing.
Game-Changer: Free workshops like "Today at Apple" teach you how to unlock your creativity using their products. Add in the Genius Bar for post-purchase support, and you’ve got an experience that feels seamless from start to finish.

Apple doesn’t just sell products—they build a loyal community of innovators.

5. Media and Production Industry: bb Blanc

When it comes to events, bb Blanc creates elevated experiences that leave lasting impressions.

Why It Works: They tailor every detail to match the vision of their clients, whether it’s a jaw-dropping wedding or a corporate event that inspires.
Game-Changer: By blending cutting-edge technology with personalized service, bb Blanc delivers premium audiovisual solutions designed to wow audiences.

With bb Blanc, you’re not just hiring a production company—you’re partnering with creators who redefine what’s possible in event production.

Why Experience Matters

Experience is more than a trend—it’s the future. It’s what turns customers into loyal fans and casual buyers into brand ambassadors. These five brands prove that when you prioritize experience, you don’t just sell a product or service—you create a lasting connection.

So, what’s next for your favorite brands? Hopefully, something worth experiencing.